
The recording is promo for the show. When people hear the recording, it should produce a feeling or desire to attend the live show. Like when you see a pamphlet advertising the beauty of Switzerland, it should be good enough to entice you to want to visit in person. You won’t have a connection to Switzerland if you don’t go, and the record means very little if it doesn’t drive people to see the concert.
As the live sector continues to grow, the role of the producer changes to assist that growth.

LIVE
I have attended in one way or another close to 1,000 concerts.

MUSIC
Currently a one-man-band, I play music weekly, in venues across the country.

EXPERT
I produce for both the venue and the artist. They both seek the same audience.