EDM is not defined as one single genre, style, or sound, but rather as a cultural movement. Its value comes by way of live/digital distribution and during the last eight years it’s blossomed into a movement for Millennial’s, but as of late we haven’t moved much. EDM has been compared to the next RocknRoll movement, but so far it’s achieved only half its mission. Millennials struggle to find jobs, have lots of college debt, and close to 30% of us still live at home. Full disclosure, I’m an old Millennial, I turned 35 last month.
The world says we are stagnate, and the human body is an organic property, and to grow we need space, but today the space between rhythms & sounds are maxed, leaving the current EDM scene failing to motivate us further. “what is required is not a lot of words (sounds) but effectual ones.” Seneca
The Generation X counterculture ravers of the 90’s should know the dangers embedded in Newton’s 3rd law of motion, which states “every action has an equal and opposite reaction”; concerning the most popular dance of “liquid”. An individualistic style, it requires space to create the arm’s noodle-like effect; I’ve tried but can’t seem to grasp the technique. Millennial’s (me) also need space so we can move out of our parent’s house. Interestingly enough “house” music is very popular right now.
(Movement is motion and a lot of people have to be in motion to think clearly. The “on” or four–on–the–floor beats that were revived in 2007/2008 were introduced the same time that the Federal Reserve turned “on” their first round of quantitative easing. Coincidence, maybe. Pattern, definitely. )
The 2007/2008 brought a return of EDM (house, disco, the jig, fist pump, foot stomp,i.e. Mumford & Sons, Avicci/Aloe Blacc) Three years later (2011) the market tried to correct itself by awarding Dubstep artist @skrillex three Grammys, but since this was ironically the 54th Grammy Awards, and ‘Studio 54′ focused on four–on–the–floor dance music, the “off” beat was again repressed (we heard of nothing from the originators Rusko/Caspa). Everything that was Dub turned into Trap (to prop up the 20 year old classic genre of Hip-Hop). In 2012 the “on” beat was (still) mainstream and a second round of stimulus was also turned “on”. The “on” beat is important in rhythm, because we should always know where the “one” is. It is also important in life because we should know ourselves before making commitments to others.
The Millennial’s EDM movement has legs & will be around for another 15-20 years, but are the brawls at festivals around the world pointing to fundamental errors regarding the state of the music economy? (“When a system is too large it becomes more fragile.” Nassim Taleb) Let’s imagine a festival of many thousands of people, the majority, male, ages 18-35, all crammed in the same space and all moving their arms. (someone is going to get hit) Probably the worst part about dancing with your arms (other than accidentally hitting someone) is that women don’t seem to find it attractive. They don’t even consider it dancing.
~The above graphic is not to be rushed. The central part of the body is where growth starts. People who put the emphasis on the brain first are missing that it is secondary for dancing (movement/growth ability). Plus, your mom was feeding you nutrients through the center (belly-button/umbilical cord) of your body, so, everything we are starts there, pimpin.~
Space is dark, and when we are in the dark (opacity), we should learn to trust our ears and not our eyes. If men want to resume dancing with women they are going to need space to dance and the more danceable rhythm that allows for space stems from “off” or backbeat music (not the EDM stuff being thrown in our face) An elliptical orbit consists of two bodies, one small & one large, and improvisational dancing is much better with a partner than going at it alone. A sound wave has two parts (compression & rarefaction) and a rhythm can be defined as having two beats, one strong & one weak. This two-part system is fundamental in understanding which rhythm motivates vs. agitates.
(Technology can be described as doing more with less. Today we all have the ability to jump-start the recording process, but the goal isn’t to make more sound with more tools, but rather create more space with less sound. @joelbeckerman has been quoted as saying “The problem isn’t that there’s not enough sound. The problem is we are actually overrun by sound.” )
As Hip-Hop becomes the classic “off” beat form, a new backbeat rhythm must take its place and consumer choice can be very empowering. Trap has had some time in mainstream sounds ,and fuzzy dub/synth gets a lot of play in live competitive sports. A positive sign in the Pandora map shows audiences choosing “off” (chill) rhythms vs. “on”(forced) rhythms. Today Dubstep is 20% more popular in the U.S. than its origins and a recent survey shows Drum & Bass (DnB) as the #1 genre.
EDM is a revolutionary movement where we all feel free. @BobDollNuveen says “I feel like 2015 will be the year where we will move from skepticism to optimism.” I echo his sentiments. The best part of EDM is that it promotes togetherness, unity, and an attitude of “we”. The most popular songs are always sing-a-longs, but we can’t fall asleep during the change, we must be the change.
Just as RocknRoll motivated Baby Boomers to play instruments, Generation X has continued to show us that we can create. The stimulus of the last 7 years is a policy that relies on us (Millennials) to create new value, and today the Fed has turned “off” their bond buying program. The only way to correct a bubble is to think for yourself. So it is up to us to do something unexpected, something that leaves us space to think. If we love freedom & we love one another we will continue to write and sing about it, but for this change to happen the “on” beat has to capitulate to the “off” beat.
Here we take a few moments to thank some of the founders, Rusko and his counterpart Sonny, for continuing their commitment to motivate our culture with “off” beat rhythms. These backbeat grooves instruct us to swing our hips, not our arms. (See: loco-motion)
Investors looking for sustainable businesses should expect the change to come from creative roles.